OUR COMMUNITY
Core Values
ONE HUMAN FAMILY
Our island’s motto is more than just a core value; it defines our way of life. When the Key West community needs a helping hand, we step up. Whether it's hurricane relief, a pandemic, or any other challenge, we use 100% of the proceeds from our limited edition batches to support the community that inspires us. All this, from the Southernmost Point in the continental USA.
10 Years of
GIVING BACK
This list offers a glimpse of how we express our gratitude for the incredible support over the last 10 years - by giving back and being there for our community whenever there's a need. With your ongoing support, we'll continue these efforts for the next decade!
Response to the Pandemic:
RUMINIZER
In the early days of the COVID-19 pandemic, we recognized the pressing need for hand sanitizer. Using the leftover impurities and oils from our rum distillation process known as 'tails,' we blended them with aloe and ultrasound transmission gel. We distributed 3-oz. and 16-oz. bottles to service workers, retailers, mail carriers, and others working tirelessly in Key West and encouraged distilleries across the nation to participate in sanitizer production. Through our "Ruminizer," we were able to assist almost 20,000 individuals in Key West and the Florida Keys, including healthcare professionals, law enforcement, and nursing homes.
"The Hurricane Effect"
HURRICANE RELIEF
When hurricanes approach, the air pressure drops enhancing the flavor of our rum and creating an exceptional blend with truffle and pear notes. However, this comes at a human and environmental cost. That's why whenever a hurricane passes through, we donate the batch proceeds to support those in need.
HUNKER DOWN
& DISTILL
TAP INTO INCREDIBLE
FLAVOR PROFILES
DONATE &
SUPPORT
SUPPORT LOCAL
We believe in the power of connection and community strength. Our brand unites like-minded individuals who share a passion for Key West's spirit, celebrating inclusivity, diversity, and a sense of belonging. We actively support our community, dedicating proceeds from our products to local causes and working to create a stronger Key West.
